The Finance Division, Office of the President, Suan Sunandha Rajabhat University, organized a training program titled "Media Production for Public Relations for Public Sector Personnel" (Class 4) from July 25–26, 2026, at Suan Sunandha Rajabhat University. The program provided an opportunity for public sector personnel, public relations officers, and interested individuals from various organizations to develop their knowledge and skills in media production. This initiative aimed to enhance the efficiency of government communication, tailored to the information consumption behavior of the public in the digital age.

The project emphasized the crucial role of public communication as a mechanism connecting government agencies with the public. Presenting accurate, easy-to-understand, and accessible information through diverse channels plays a vital role in building understanding regarding government policies, operations, and services. The university leveraged its expertise and knowledge to empower communication personnel, enabling them to adapt to the rapidly changing context of modern communication.

The training curriculum covered both theoretical knowledge and hands-on practice, including storytelling techniques, digital and multimedia design, media tool selection, and strategic communication. Participants analyzed case studies, exchanged experiences across organizations, and practiced media development based on real-world assignments to ensure they could apply the knowledge to their respective organizational missions.

In terms of outcomes, the project aimed to empower participants to transform conventional communication into concise, accessible, and digital-friendly formats—such as infographics, videos, and social media content. This approach increases the public's ability to perceive and understand government information effectively. Furthermore, the university established follow-up measures to assess how knowledge is applied by evaluating media quality, reach and engagement metrics, and service user feedback to improve future operations.

Creating a collaborative space for PR personnel across agencies fosters a learning network for public sector communication. This network supports the exchange of best practices, peer-to-peer consulting, and the development of communication standards focused on accuracy, clarity, and public benefit.

This initiative aligns with SDG 16: Peace, Justice, and Strong Institutions, specifically by promoting efficient, transparent, and accessible government communication. It supports the development of effective, accountable institutions and promotes access to public information, which serves as a key pillar in building trust between citizens and government agencies.